Market-analysis insights for residential cleaning firm
- Location
- Texas, USA
- Year
- 2018
- Engagement
- Strategic Positioning: Market & Capability Analysis
Residential cleaning company in a suburb of Houston TX looking to expand beyond a two-person team. Required strategic assessment of local market and competition, with ideas to develop new business and gain market share.
Our team located all cleaning and similar businesses serving Greater Houston Area. We developed key variables and drivers of strategic value specific to cleaning industry. We assessed each business for relative positioning in four dimensions (on a 2x2 matrix) through review of online presence and direct contact.
Measurable impact
50+
Developed a comprehensive report with over 50 comparable businesses and customer perceptions of each
Trades, Home and Personal Services
Case snapshot
Identified client’s relative positioning, options to improve and actions required for each option
Trades, Home and Personal Services
Case snapshot
Within 3 months client experienced a noticeable gain in volume and started hiring
Trades, Home and Personal Services