Automotive, Watercraft and Powersports
Automotive, Watercraft and Powersports

Sales automation tool reducing admin for a luxury boat dealer

Location
Colorado, USA
Year
2019
Engagement
Profitability Improvement: Reporting & Automation
The problem

Luxury towboat dealer and watersports outfitter was seeking an automated ordering form for boat sales. The app would be used by salespeople in short term and could facilitate customer direct-ordering or online quotations in long term.

Our approach

Our team developed an excel-based ordering framework which included boat models, customizations and add-ons. We added functionality to show mock-up of chosen model + color scheme with add-ons. We trained salespeople and other client stakeholders to use, troubleshoot, and automate.

Case study figure

Measurable impact

10 min

Order admin time reduced from 75 minutes to under 10 minutes

Automotive, Watercraft and Powersports

Case snapshot

Increased sales conversion and customer review ratings

Automotive, Watercraft and Powersports

Case snapshot

Self-serve ordering would increase sales volume per salesperson facilitating client growth with fewer resources

Automotive, Watercraft and Powersports

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