Sales-rep development reducing fall-off by 73% at Canadian bank
- Location
- Ontario, Canada
- Year
- 2017
- Engagement
- Revenue Growth: Sales Effectiveness
Leading Canadian Bank experiencing sales fall-off from insurance sales reps ~6 months after reps onboarded. Many reps lacked ability to gain leads and sales outside of immediate network. Client required networking and lead generation training for new sales reps and those with declining performance.
Our team developed a "teaser" seminar "Natural Networking" to generate interest and familiarity. We integrated teaser session with introduction of broader curriculum. We delivered first round of sessions live over 12 modules.
Measurable impact
300
300 Sales Reps trained in first 12 months
Financial Services
Measurable impact
–73%
Reduced sales fall-off by 73%
Financial Services
Case snapshot
Recorded initial curriculum for future client use and example "What Good Looks Like" for training modules
Financial Services